Will We See 3D Printed Action Figures for Star Wars VII?

Forecasting the demand for merchandise and toys to support a new Star Wars film always requires a bit of magic and Jedi Arts.  How many of each different action figure, light saber and book should be produced?  It has been almost 10 years since the last film was released so there is no recent supply chain data to analyze.  And, of course, we want to avoid a 1977 style imbalance of the force (between supply and demand) when toys weren’t able to be mass produced in time for the holiday season.  What if we forget about the traditional mass production in China model.  What if, instead, toy manufacturers should use 3D printing to create action figures and other toys on demand?  Here is how it would work.

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