The Race for Same Day Delivery in Online Retail

One of the biggest impediments to online shopping continues to be delivery times. No one wants to wait 3-5 days for a purchase to arrive at their doorstep. They want it now. Not surprisingly, the focus of many online retailers has been how to reorganize their supply chain for faster home delivery. Amazon.com took an early lead when it introduced its Prime service. For $79 per year consumers could enjoy free two-day delivery on most Amazon-fulfilled purchases. Since then several dozen traditional brick-and-mortar retailers, online marketplaces and startups have followed Amazon’s lead with programs aimed at faster and faster delivery time. Below are some of the more interesting examples: Continue reading