Orchestrating today’s highly outsourced, globally distributed high tech supply chains can be extremely complex. The activities of ODMs, contract manufacturers, 3PLs, distributors and aftermarket service providers must all be synchronized to ensure the right product is in the right place at the right time. In today’s high tech industry, companies are actually not competing with other companies, but instead their supply chains are competing with other supply chains. A critical factor for success is real-time access to information about activities occurring within the supply chain. For OEMs which outsource design, manufacturing, logistics, distribution or service activities, gathering information requires integration with a community of business partners.